Passionate Senior UX Designer with a strong focus on discovery, concept development and customer-driven digital experiences. I translate research insights into scalable concepts and prototypes that make the full customer journey visible and inform strategic product decisions. Skilled in Figma and design systems, with a practical eye for consistency, feasibility and WCAG compliance. Known as the “voice of the customer” within teams: I shape the problem space, ask the right questions, and ensure solutions create value for both users and the business. I thrive in multidisciplinary environments where complex challenges need clarity, momentum and storytelling. I enjoy bringing stakeholders along in the journey and embedding discovery earlier in the process. International e-commerce and large-scale digital impact are exactly the settings where I deliver the most value.